What is Deepfake?

What this actually means

Deepfakes can make it look or sound as though someone said or did something they never did.

They are used in scams, misinformation and harassment, as well as in legitimate film and accessibility work.

Example

A finance worker receives a voice message that sounds like their manager, urgently asking for a payment to a new supplier.

Where you may meet it

Social media, phone and video-call scams, fake celebrity endorsements in adverts.